Admit that you want to know how to make money with Instagram, so you click on this blog. Many of you may not know how to make money on the internet because the majority of readers of this blog are interested in digital marketing, SEO and blogging, or entrepreneurs who advertise on Facebook or Google Adwords ads.
I have to say that the development of social media, opportunities for marketing and increasing scale of business are growing.
What is Instagram?
Have you ever wondered about Instagram?
Did you know that many people are paid to upload to Instagram?
Well, you might have joined Instagram in 2014 and since then opened an account and put it together once or twice a week. Let me tell you that this is not necessary. You need to understand the Instagram game to get to the point where you stand out, or in other words, you act authoritatively among the people who follow you.
The Instagram user base quickly doubled or even tripled, reaching more than 700 million users.
Instagram monthly active user
The data is quite impressive, right?
Because you are here and interested in making money on Instagram. So I will dig deeper and try to make invasive money with my best skills.
In this blog post, you’ll learn:
- How Instagram works?
- Can people make money on Instagram?
- Learn How you can start it today?
- What it takes to make money on Instagram
- Who pays money to the Instagrammers?
Cool isn’t it?
Now let’s read more facts before we get started.
SproutSocial has an interesting facts to share, as per their instagram stats,
- 7 out of 10 Hashtags on Instagram Are Branded
- 71% of US Businesses Are Using Instagram in 2017
- 80% of Users Follow At Least One Business on Instagram
- Instagram Mobile Ad Revenue to Hit Nearly $7 Billion in 2018
Do you know that there are currently over 8 million business profiles on instagram? which demonstrates how big the market and potential is.
Fair enough to start your career with instagram?
How To Make Money on Instagram in 2019 – Step by Step Process
Step #1: Determine Instagram personality – very important if you want to earn money with Instagram
It all begins from here. You must know yourself. The Instagram personality means what you want to create, share, and deliver. You shouldn’t be posting cat pictures if you run a cars rental business. Similarly, it does count in all other fields as well. You must clarify:
- Who you are
- What you want
- Who you want to reach out
- What you can do for the audience
At this stage, you must clarify your ambition and passion in order to proceed. If you set things right at this point, a lot of things will go down right for you.
Let’s take an example:
If you’re a food blogger, your Instagram photos must reflect that. From your Instagram handle to each and every photo, the idea of food blogging must reflect from it. Your Instagram shouldn’t be telling about the TV series that you’re watching these days. Instead, it should tell what foods you’re interested in, what fruits you’re eating these days, and what you’ve got in the grocery, maybe.
If you want to take something out of the first step, it’s sticking to your thing on Instagram and don’t getting distracted by the other things. Consider it the first and the foremost rule of money making on Instagram. Because it plays a vital role in becoming an authority.
Step #2: Build a Connection with the Audience
Once you start pushing the content on Instagram, you’ll start to see the traction. It won’t mean that you would get to build the loyal audience instantaneously but rather it might take some time to reach to that position.
What you need to do if you want to learn on how to make money on instagram is that you need to start building the connection with the audience and to do that, you’ll need to plan this out. You must do following things:
a) – Create a Routine:
Show up every day or on a schedule would be a huge deal. You must make your audience develop the habit of showing up at the scheduled time or on a specific date. It depends on the creator, though.
b) – Train to Interact:
You can also develop the habit of engaging with you. Ask questions in your Instagram posts or in the caption and encourage them to answer in the comments. Use the Instagram videos as well for this sort of interaction.
c) – Give more than you ask:
You must be on the giving side, whether you’re sharing an inspirational quote from your favorite author or sharing a lesson from your personal experience. Make sure the content you’re pushing out there is worth consuming. You must give more than you ask.
The connection building is crucial to your Instagram success. It goes deep into everything. For instance, if you have a strong connection with your audience and you post something, a lot of followers like it, comment on it, and diehard fans might repost it or mention you on social media etc.
Stephen, in his article, Secret to Connecting With Your Audience, shared his experiences on how he connected with his audience and how it gave him huge benefits.
You might not know the power of the connection with the audience. It begins with the delivery of value and just becomes a reality when you build a habit of giving them away and you never stop doing it. When someone does that, the audience forgets to ignore them. They just fall in love with the individual or brand that continuously delivers the content that they love.
Step #3: Strategize Your Content Plan
At step 3, for learning on how to make money from instagram you need to understand the inside game of the Instagram platform. Strategizing the content plan means that you need to build a strategy of your Instagram plan. You don’t get everything right on day 1. It takes time. The awareness does the job. If you’re reading, it means you’re being aware of a lot of things regarding using the Instagram.
Let’s come to the Instagram content plan. Before getting deeper into this, don’t let go of first two points because they’re still relevant in the content plan. Don’t forget who you’re creating the content for and be generous towards the followers.
The four main pillars for Instagram’s money-making plan mean:
The images you would create to share or the photos you take to share with the Instagram audience will be a huge impact. This is the reason they’re connected with you. Make sure you keep on improving the quality.
Instagram does have a 60-second video option. You can always leverage the video in your Instagram growth. It could be crucial to your content plan’s success.
P.S. Make Sure You Need to Buy a Good & Cheap Vlogging Camera, if you don’t have one.
The live stream has become a huge trend on social media. And interestingly, it’s rapidly growing. You can always use this for the better. Instagram offers 60-min live streaming session and surely you can live go live again once the you get disconnected after 60 minutes.
The hashtags might seem underrated but they’re not. In fact, these are one of the most important parts of the content on Instagram. Just like Twitter and other social networks, Instagram hashtags are massively important in your Instagram growth.
Now, strategizing the content plan means how you use the content pillars of Instagram. In order to build a content plan for Instagram, you need to figure out following things:
- What to Post: This defines what type of images or videos you want to post. You can definitely test out different types such as quotes, photos, videos etc. In the end, you must have a clear doorway on what to post on Instagram.
- When to Publish: The timing and frequency matter as well. A lot of Instagammers know when their audience opens the Instagram, for example, 5 pm or 9 pm, so they post at a specific time. How much and how often you publish content on Instagram have a role in your Instagram growth and success. If you post a picture taken from a DSLR and edited in Adobe Photoshop once a week and if you take picture smartly through your iPhone and use some editing app to make it look good and post three pictures each day, you’ll have a huge difference in the result.
- What to Offer: This means you must know what you need to get. A lot of brands on Instagram display their products in the pictures and write the detail in the caption like website URL to explain that where people can buy this product from. Moreover, YouTubers put their videos link in the profile bio and tell in the caption that link is in the profile. The point is, being an Instagrammer, you must know what to ask for, what you need to do, or what you need to offer.
Step 4: Explore the Monetisation and Making Money Online on Instagram Opportunities
The monetization opportunities are more than we think. In fact, the most of the Instagrammers even don’t know their Instagram account’s worth. Whereas, some of the Instagram influencers with the similar size of audience charge money for posting a single picture. We don’t go into how much they charge because everyone has a different pricing and offering. Brands and influencers negotiate and agree upon the point where things become feasible for both the parties.
The process won’t look difficult when you would reach to this point because before reaching to this point, you would have seen a lot of experiences which would have made you more aware than ever. It doesn’t mean you would only charge for posting pictures or might be able to work with brands when you would have 100k subscribers. In fact, you might end up working with a brand when you reach 1k subscriber. It depends on what you offer and how you present and engage with the brands.
It comes to down to the step #1 and #2 which say about developing your Instagram personality and then engaging with the audience. Of course, if a brand sees that you have 5000 followers on Instagram and your content is relatable to their brand and you’re getting over 1000 like on every picture and 100+ unique comments, then you may seem to appeal some of the brands out there.
Here are some of the monetization ways:
Sponsored Posts as an Influencer To Make Money on Instagram
Sponsored posts is a popular way of monetizing your Instagram. There is no certain amount whatsoever. Different influencers charge different amount of money. It could be $200 to $5000 per post. It depends on the deal and understanding between the brand and the influencer.
A lot of influencers post sponsored content for a specific time period and then delete it. One of the best practices of monetizing Instagram is the use of a #sponsored hashtag in the sponsored content. So that it clarifies that it’s a sponsored content and the creator is paid for the promotion. A lot of Instagram influencers meet the brands through services like Famebit and BrandBacker and easily monetize their Instagram accounts via branded content.
In a survey of 5,000 influencers, around 42% said they charged $200 to $400 per post – Just imagine, how much the brands and companies are willing to pay, if you have an audience.
Selling Your Merchandise For Quick Money from Instagram
Merchandise selling is another way of monetization your Instagram. This seems a whole lot difficult than getting sponsored deals for branded content but the Instagrammers don’t always have to do their merchandize themselves. There are services now that could handle your merchandize on demand and you can sit back and relax. Check out Printful and Zazzle.
Become an Affiliate Marketer for Earning through Instagram
The third option for making money on instagram is becoming an affiliate of instagram network. If you don’t go for either one of those that mentioned above, then affiliate marketing comes next. You’re probably aware of affiliate marketing. It’s a process of promoting someone else’s product and get paid commission based on the successful transaction.
For instance, I have used amazon actively on my article about Best 4K Monitors in the market, where i discuss on key aspects of choosing the 4k curved monitor with in depth analysis and comparison.
If you are completely new to affiliate marketing, you can also checkout my guide on Affiliate marketing guide for beginners.
Have a look on the following Affiliate companies which have Affiliate products which can be catered to Instagram audience.
Here’s an example, see how Kristyn from GlamourZine promote those over the knee boots?
Keep in mind that not every product can perform well on instagram. Search for products that convert well for other affiliates. Look for products that have received good reviews from customers. Don’t be tempted towards products with high commissions or in different niches, that may look good but won’t work good with you or your audience.
I also suggest you to use a link shortener with affiliate links so they don’t look long. Services like bitly.com can help you in making those url’s short.
Launch Your E-commerce Store and Start Making Money with Instagram
Selling other people product or service isn’t the only way to make the most out of the instagram. If you have a good following and readers, why don’t you start your own e-commerce store and promote it through Instagram and other social media channels to make quick cash?
This way you will have an added benefit and that is, you are working for no one, except your own self. You are establishing a brand and who doesn’t know the power of brand?
Now if you ask on what kind of store you may need to start? firstly the opportunities are limit less. There can be more idea’s even then what you can think of.
Firstly, if you have an existing audience, you may need to realise on what kind of audience you have, like their age group, likes/dislikes and income group or if you are just starting out then it’s a completely different story.
From T-shirts (can be focused on event oriented too, like for valentines day, fathers day etc.) to coffee mugs to old house items or if you got something cheap from a local supplier which is expensive in most of the parts of world, you can start selling it and make money.
Master & Dynamic is one such a good example of a store making the most of Instagram to market its audio tools
Become a storytelling consultant
Picture says 1000 words and we all know it. If you are good at using pictures to explain a story, the brands will love you for this kind of talent.
So you will create content for your brand which will help them in improving their brand image, product sales and brand reputation on instagram.
Zach Houghton is one such example who is doing this exactly and making a living through it.
Promote Your Instagram Videos to Your Youtube Audience
If you start building a good following on your youtube, then you can promote your instagram videos to your Youtube audience and can generate additional income, my what is vlogging guide is being extremely helpful if you just started your vlogging and video career.
Market your Airbnb, houses and properties on Instagram
Promote your existing services or products or business on instagram with videos
If you have any running business or planning to run any business, Instagram can be a great way to promote it.
5 Ways to Market Your Travel Consulting Business on Instagram.
Post your travelling pictures around the world on instagram and start your travel consulting business
Another great way to earn money online on internet via instagram is so to start travelling around the world, keep on sharing the pictures of it on Instagram, build your followers and start making money through it.
Travelling is an activity which won’t make you bore either and still it’s a great way to make huge cash on internet.
How much famous people earn from Instagram?
The list is so big that it needs a dedicated guide to explain on how much money people are already making on instagram.
For example, Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign.
Another example is, Liz Eswein @newyorkcity. She has now around 1.5 million followers and she earns around $18000 per shot.